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  Step-By-Step Guide  YOU CAN and WILL SUCCEED in BUSINESS
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This page contains a step-by-step guide to getting started.  Please understand that this is not the only way, and if you ask any other internet-marketing expert they will almost certainly suggest something else (but if you were to ask a third, they would also have their own thoughts - that's what internet-marketing experts are like!), so please feel free to follow the advice of whomever you please (and trust!).  However, following this method should get you into profit in a fairly short time which is, I suspect, what you are here for!

    1. Sign up for the ten-part course - there are lots of tips on choosing a programme, advertising it, and various other issues which you will find useful as you start up your business.
    2. Get an email address specifically for your business and another for your trash.  This is FREE if you have a spare account from your ISP or if you use Hotmail or Yahoo.
    3. Choose a product to sell.  Click on the 'Recommendations' button for some Red-Hot tips, but let's say that you choose to sell the Secrets of the Big-Dogs e-book.  This costs you $19.95
    4. Sign up for an online-business bank account appropriate to the product you have chosen - the author of your product will usually specify that they will pay into an account with a particular bank.  This is FREE.
    5. You will now need to write some e-mail-based advertising for your product which, as most people respond after about 7 approaches, needs to be at least a seven e-mail sequence, although 10 - 12 is better.  To help with this, send me an e-mail HERE to receive my series of e-mail-based advertising.  Although I don't particularly mind if you copy mine exactly,  I strongly recommend that you use them as a guide only - they have been written by me in my style to incorporate a lot of what is individual about ME - make yours reflect YOU in the same way.  If you wish to use mine as a template, the best thing to do would be to copy and paste each of them into a word-processing programme and, on a clean page, try to write, in just one or two sentences, what each part of the mailing is trying to say.  Then delete the original message, leaving only your notes to work from, and write the e-mail which says much the same as the original, but in a way which reflects YOUR personality.  Whether you choose to model your advertising on my e-mails, those from another campaign you liked (check with the authors that this is OK first), or to start writing your own from scratch, this is FREE.
    6. Get a free autoresponder from Getresponse.  Load into it the e-mails that you wrote to advertise your product.
    7. To get into profit you need to sell 3 copies of the Secrets of the Secrets of the Big-Dogs book (at 40% commission) - you'll have to do the maths if you've chosen another product, but two or three sales will usually be sufficient.  However, the online banks often have a rule that they can't release your funds until there is at least $25 in the account, so you'll need to make enough sales for this (ie 4 copies).  There are a couple of ways to achieve this.  The first is to send all of your friends and family in your personal e-mail contacts list an e-mail containing either your advertising e-mail or another more personal one with the link to your sales-site in it.  Hopefully, because they already know and trust you, it should be fairly easy to get them at least to click on the link to the book's website.  This will act in the same way as the links on this site do, ie when they click on the link they will be taken to the product's sales-page, where they can read what the page contains and decide for themselves whether or not to buy.  If three of them do(or four if you actually want to collect your money!), you're in business!  Once again, this is FREE.
    8. After this initial step, or for those of you not particularly comfortable selling to your family, there are alternatives.
      • You could sign up to one of the programmes in the Secrets of the Big-Dogs book (which are nearly all traffic-generating programmes after all!) and pitch the book to the leads they send you using the advertising e-mails that you have already written.  I recommend the least expensive (Program 6 - Monster Traffic) for two reasons - firstly, it is the least expensive (!), and, secondly, they bill you only once.  If you decide that you do not want to continue trading into a second month, there is no danger of you losing the unsubscribe URL and being charged for more months' worth of leads than you wish to use.  This will therefore cost you $10, taking your total investment so far to $29.95.  Now you have to  send your Monster Traffic prospects, which you will receive each day,  the advertising e-mails with your links to both the Secrets of the Big-Dogs sales page AND that of Monster Traffic.  This can either be  separate e-mails for each product, or a single series of e-mails containing both links.  Even if you only manage to sell e-books, you will still only need to sell 4 copies to turn over a profit in your first month (the same amount as if you hadn't bought your leads!).  The most likely thing would be for you to sell some e-books and some Monster Traffic subscriptions, although selling even one will depend on your skill at writing a persuasive e-mail with a striking subject-line.  If you then decide to continue trading, you need to consider how many leads you need and whether you want to continue just selling the e-book as a product or turn it into a programme, which requires greater and more consistent investment by you, but for greater returns.
      • Alternatively, you could get hold of the Traffic-Jam Formula e-book and use the advice in that to promote your Secrets of the Big-Dogs website.  If you sent for my e-mails in step 4 you will have a free reference-only copy already (ie without reseller rights).  If you didn't you can do so HERE or subscribe to the ProfitPlan site (which you can then promote for a profit!), where you can get a copy of this book with, if you wish, reseller and rebranding rights (more on this in the FREE COURSE!).  This means that you will still need only four sales to make a profit and take it home.

Whichever method you choose, remember to be persistent - on average it takes seven offers of a particular opportunity to make a sale.  That's the AVERAGE!  Some people will buy the first time they see the opportunity, especially if your e-mail is persuasive, but this means that the rest may need to be contacted many more than seven times before they take the plunge.  There are also, of course, those that never will.  The skill is recognising when you've probably got sales from all of those who will buy and then stop e-mailing the rest.  Very few marketers send less that 9 e-mails to a prospect, few will stop before they have sent at least 12.  If you send more than this, you run the risk of being regarded as a pest.  You then need to get a fresh bunch of leads or try another chapter from Traffic-Jam Formula e-book!

 

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If you experience any difficulties at all using the site, if anything doesn't work as you think it should, if you have an affiliate programme which could help my visitors or if you have any comments on how I can improve the site, please e-mail me HERE, fax me on UK (usually +44 then leave out the first 0)(01494) 683327 or call me personally on UK (01494) 683348.  If I'm not there, please leave a message.